WHAT IT IS infused with a cocktail of vitamins and nutrients, this shampoo, conditioner, and mask gently cleanse, soften, and deeply nourish your strands. WHO IT’S FOR all hair is welcome! WHY IT’S SPECIAL these bestselling hair must-haves are essential for every routine. pairing normcore signature shampoo + normcore signature conditioner with soulfood nourishing mask, this sea buckthorn infused set is a surefire way to give your hair a vitamin burst! normcore signature shampoo: packed with coconut acid, this shampoo gently cleanses hair, resulting in soft, shiny strands. normcore signature conditioner: loaded with shea butter, this nutrient-rich conditioner moisturizes all hair types, resulting in soft, hydrated strands. soulfood nourishing mask: infused with jojoba oil, this ultra-nourishing mask makes hair 7x more moisturized and 87% more repaired after one use*. *clinically tested.