WHAT IT IS rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration*. *clinically proven, shampoo + conditioner when used as a system. WHY IT’S SPECIAL drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture. ultra-hydrating: hydro rush intense moisture shampoo boosts moisture for 72 hours* and results in hair that is 3x more hydrated*. reduces breakage: this shampoo is clinically proven to result in 50% less breakage*. immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae. *clinically proven, shampoo + conditioner when used as a system. WHO IT’S FOR for dry, textured, or coarse hair types 2a-4c.